The Amazon and our planet.

At Amazon.com, we believe that innovation has the power to change the world. As we strive to make the company more customer-centric earth, we constantly seek new ways to innovate on behalf of our different customers: people who buy our global Web sites, merchants who sell on our platform, developers use our infrastructure to build their businesses, and creators of books, music, movies, games and other content that we sell on our sites. We believe our greatest contribution to the good of society comes directly from these core business activities.

Amazon and the Enviroment.

In the Amazon, we are constantly looking for ways to further reduce our environmental impact.

Online shopping is inherently more environmentally friendly than traditional retailing. The efficiency of the result of online purchases in a shopping experience greener than traditional retail.

Packing LivreAmazon Frustration Frustration-Free Packaging-initiative is a program to make it easier for customers to release their product packages. Amazon Frustration-Free Packaging eliminates hard plastic "clamshell" cases and those annoying loops of plastic coated wire, commonly used in packaging of toys.

Through Frustratio-Free Packaging Amazon certificatio initiative, manufacturers can submit their products packed in our laboratories for analysis and free feedback on how their packaging can become certified Frustration-Free. The program now offers more than 350 items sold leading brands, including Mattel, Logitech, Fisher-Price, Garmin and Seventh Generation, as well as brands like Amazon Kindle and AmazonBasics.

Amazon has developed software that determines the "right size" box for a particular item to be shipped to a customer, based on the dimensions and weight of the item. As a result, the number of packages shipped in a box wrong size decreased dramatically, significantly reducing packaging waste and transportation costs. In 2008, Amazon has also sent 35% of its larger packages to customers without any additional packaging, further reducing packaging, further reducing packaging waste and transportation costs.

In 2010, Amazon.de also moves into new corporate offices in Munich, Germany. The new headquarters was certified gold and eco-friendly by German Sustainable Building Council, based on their internal energy efficiency and use of sustainable building materials.

Many of Amazon's fulfillment centers around the world also have indoor sustainable and eco-friendly and outdoor. In 2009, four call centers from Amazon, Indiana, Pennsylvania and Arizona received its LEED certification for commercial interiors. These facilities were built with recycled building materials and lighting and plumbing fixtures feature natural and efficient lighting controls. Amazon's service centers in Beijing, China maximizes use of natural lighting, saving thousands of kilowatt hours of energy usage each month.

Amazon is also in the process of switching to high intensity lighting T5/T8 in each of its call centers worldwide. These fluorescent lamps produce 50% more lumens per watt than the industry standard metal halide light fixtures. In 2007, the move to T5 lighting in our call center Seattle resulted in a decrease in energy consumption by over 50% from 13,800 kilowatt-hours per year to 6,600 kilowatt hours per year.